SHANGHAI EXPO 2010

The opening ceremony at the Italian Pavilion took place on Saturday, May 1 in the presence of Environment Minister Stefania Prestigiacomo, Commissioner General for Expo Shanghai 2010 Beniamino Quintieri and Riccardo Sessa, Italy’s Ambassador to China.
The inauguration was also attended by Lucio Stanca, Managing Director of Expo 2015 spa.
The pavilion was visited by numerous authorities and famous people including the Prime Minister of the Netherlands, Jan Pieter Balkenende, and Catherine Ashton, High Representative for Foreign Policy of the EU.

From May 1 to October 31 the Chinese metropolis – with a population of over 20 million – will showcase the theme Better City, Better Life. The Expo focuses on sustainable urban development, the way that different cultures come together in our cities, new technologies, social communities and cities’ relationship with the countryside around them.
Italy will play a key role this historic event, with its own pavilion and a calendar of events intended to showcase Italy’s technological, cultural and artistic excellence before an international public.
The organisers consider the Italian pavilion one of the 7 most popular Expo pavilions: it was one of the pavilions that attracted the most visitors during the 6-day "soft opening" when over 1 million Chinese were offered an opportunity to preview the Expo.

The Italian Pavilion is a futuristic construction – the biggest pavilion after the host country’s – on 3 levels totalling more than 7 thousand square metres, completely tiled with Fiandre materials.
Designed to take visitors on a voyage through the Italy of technologies, design, culture, food, handcrafts and everything that makes the country famous the world over, the building is divided into a number of sections.
On the ground floor, a permanent exhibition presented in collaboration with Triennale di Milano, covering 5 exhibition halls and a large central courtyard, offers an evocative, dramatic representation of everything that is “Made in Italy”.
The first floor is divided into three temporary exhibition halls for art exhibitions, promotion of outstanding industries and representation of the great variety of Italy’s regions.

18 metres high, 7.000 square mt for the total exhibition space: Italy will be one of those countries present at high levels in the2010 Expo.
Our Pavilion will be a proper mini - city, with a precise reference to the one that will host the Expo but mostly to our country's mixed character: it represents us, our culture, our creativity,our extraordinary quality and the companies innovation that will contribute to make this huge exhibition space unique.
The world always expects the best from Italy in terms of originality. But we can manage to stand out also for the technical and scientific excellence of our companies.

Would you like to go to Expo 2010, considered the biggest world’s fair ever with its futuristic pavilions, true "Olympics of contemporary architecture"? Are you interested in discovering the face of the "Queen of the Orient", a land with thousands of years of history behind it that is rapidly transforming into one of the world’s most dynamic, futuristic societies?

Fiandre offers you an opportunity to be a participant in this unequalled event: specify our increasingly environmentally friendly, eco-compatible materials for your upcoming projects and you could fly to Shanghai with us!
We will offer you an exciting itinerary including culture and entertainment in Shanghai and Beijing, a 5 star hotel and a local guide to show you the marvels of the land.

Fiandre has been chosen by the General Commissariat of the Italian Government for Expo 2010 to pave the Italian pavilion and represent Italian excellence. The flooring in the pavilion designed by architect Giampaolo Imbrighi and Studio Iodice will be made of new XL120 Anthracite Ground, a product created specifically for the occasion out of 40% recycled materials, the pride and joy of the Castellarano company.
Fiandre was chosen for the high performance of its surfaces in terms of both style and technology: perfect for receiving the thousands of visitors the pavilion expects to get.

The Shanghai Expo is a unique showcase which architects and engineers from all over the world are invited to take part in: an essential opportunity to find out more about the new needs of humanity, but also an occasion to find out more about a history land with a wealth of culture and traditions that is now changing at the speed of light.

For more information on the initiative and details about the regulations, contact:
eventimarketing@granitifiandre.it

After Beijing’s Olympics, the Chinese authorities' ambition is to marvel again the world, organizing the biggest exposition ever, that will bring to the city of Shanghai the attention of the whole world, consecrating it as big international capital.
It's the first Universal Exposition that will have as main theme the city in relation to the quality life, one of the most discussed topics on the future of our planet. The 2010 Shanghai Expo will be inaugurated the 1st May 2010 and will remain open till the 31st October, for 6 months and, according to the most recente stimate, the foreseen flow is about 80 million visitors, with an average of 600 persons per day. The official theme of the event is “Better city, Better life”, that can be reinterpreted consenting the involvement of numerous sectors. Italy will be present with its National Pavilion that belongs to the restricted circle of the biggest pavilions (over 6000 square mt) that will be realized only by 12 countries. For the occasion, the Governement has created by the Foreign Office a specific structure, the Government Commission for the 2010 Shanghai Worldwide Exposition, guided by the General Commissioner, Prof. Beniamino Quintieri.