FIANDRE AT CERSAIE 2009: THE GREEN CHOICE

On the 28th September 2009, the prestigious Milan offices of Il Sole 24 Ore hosted the convention "Active for a better life", which witnessed the official presentation of Active Clean Air & Antibacterial Ceramic™, an innovative methodology applied to Fiandre ceramic slabs, and able - thanks to a process of photocatalysis - to significantly cut some of the most polluting agents present in the air.

This production method makes it possible to create ceramic floor and wall coverings able to carry out a real, concrete antibacterial action and to reduce polluting factors which, unfortunately, are a constant feature of contemporary urban living.
The application of Active on Fiandre materials ranges from the new Extreme collection, presented today at Cersaie, right through to the marble and stone materials of the Geologica Fiandre collections.

This year the focus of Cersaie will be on sustainability, innovation and collections that represent a reward for Fiandre's commitment to the environment.
A prime example of this is Extreme, made using the production line of the same name, inaugurated a few months ago: an advanced technology used to create the large 150x75 cm size. Extreme slabs offer a selection of seven elegant marble materials in semi-glossy and polished finishes, in addition to the possibility of applying Active™.

A further demonstration of the company's green policy is Serie 100, a collection that combines large sizes with ecology: slabs measuring 75x75 cm and aiming at 100% sustainability.
Using the highest percentages of recycled products from the ceramics and similar sectors, Fiandre has created a new material that is both beautiful to look at and kind to the environment. Using a special technology, the production cycle reuses raw materials and manufacturing waste, thus guaranteeing the finest technological characteristics with minimal environmental impact thanks to the extremely reduced amount of raw materials consumed.

The Wave collection, inspired by the movement of the sea, is a product that boasts simply excellent natural characteristics, thanks to the undulating effect obtained through a perfectly natural process by the graphic studio of Fiandre's R&D department, whereby a skilfully designed texture creates spectacular shimmering light effects on the surface.

A superb new addition to one of the top Fiandre lines, the New Ground collection, is Hyperfine.
This brand new series, available in five selected shades, boasts a minimum thickness of 4.5 mm. Like the other articles, Hyperfine belongs to the Fiandre ecology programme: thanks to the particular technology used, it guarantees minimum waste of raw materials and has a lower impact on material transport costs, thus cutting CO2 emissions.

Fiandre has also made further impressive additions to its Geologica line: New Marmi welcomes a new colour into the range, Lasa Pure, a subtle, light-coloured shade with delicate tone-on-tone veins running through it, as well as using the Active™ application on the 120x60 slabs of Michelangelo Statuario and Crema Marfil Select, while in the NewStone series, the Pietra Serena stone has Active™ methodology applied to it.

The new features offered by Fiandre are completed by the new colours in the New Co.de: collection: Snow and Meteor, two superbly sophisticated shades that bring out the very essence of the stone.

To combine all these proposals and to enhance its characteristics, Fiandre has chosen to entrust the design of the stand at a great Italian architect and designer, internationally recognized, Simone Micheli, who has designed a space that highlights the excellence of the material which was realized and he plays with volume with immediacy and transparency by communicating a message of openness and invitation.
A production marked by candor that fosters both reading the new brand than to modern company that respects the environment and, indeed, wants to improve.

Fiandre research does not stop at these new products, however, and work continues tirelessly on developing the intelligent i.Q. Laying System. Designed to become a milestone in the installation of ceramic materials, this system has been subjected to an overhaul that has further enhanced its performance.

Research forges ahead, and Fiandre shows the way.