FUORISALONE 2010

April 14 through 19 the Geologica Shop in Milan (Via Francesco Sforza 2), completely renewed for the occasion, will become an essential showcase for presentation of Active Clean Air & Antibacterial Ceramic™
Two events will be held in this location: Thursday April 15 and Saturday April 17, from 19 to 21.

Fiandre will join the magazine Area in an event presenting Area 109+ "Around Food" in the Milan offices of IlSole 24ore (Via Monte Rosa)on April 13.
Oliviero Toscani and his group La Sterpaia will photograph a dinner-performance by the chef from Combal Zero restaurant in Turin, Davide Scabin.
Dinner will be served directly on a table made with Active antibacterial tiles to underline the material’s hygienic properties.

The partnership with architect Simone Micheli gives rise to TOWN@HOUSE STREET (Via Goldoni, 33), a new concept of Urban Hospitality in which vacant shopfronts are transformed into unusual hotel suites decorated with Active Extra White 120x60, produced especially for the occasion. A different way of experiencing the hotel, in an ethereal environment that helps redesign urban spaces.
A project developed in the world’s biggest cities, starting in Milan.
Simone Micheli’s imagination creates "highly evocative, functional, involving places capable of becoming true manifestos of a new way of conceiving hospitality".

In the centre of the Fuori Salone at Via Tortona 7, in partnership with Editoriale Made and the studios of Arch. Svetti, Fiandre sponsors the ONE TRIP HOTEL IN MILAN, a true hotel installation extending over an area measuring approximately 400 m2.

Zona Tortona, a key component of FuoriSalone, has chosen "Quadra", the urban aluminium container system designed by Ferruccio Tasinato for Viride. Quadra units will contain the registration points in Zona Tortona.
Fiandre supports the Quadra project: two installations in the centre of Milan (viale Alemagna, c/o Triennale, e Corso Garibaldi, angolo via XXV Aprile) will be covered with Active to demonstrate the environmentally sustainable philosophy behind the two partner companies' policies.