CERSAIE 2011, THE CERAMIC EVOLUTION23/09/2011
22 September 2011 Bologna - An occasion dedicated to innovation and originality, distinguishing features of Fiandre
Thursday September 22nd,GranitiFiandre held a convivial evening attended by more than 500 international guests. The event was organized to offer to customers and partners the opportunity to learn more about this year’s exhibition new proposals.
An occasion dedicated to innovation and originality, distinguishing features of GranitiFiandre: the guests were greeted in the wide area of CAAB, the largest Agricultural and Food facility in Italy, which was chosen as the location for this event.
Maximum, the imposing slabs that represent the final frontier achieved by the company’s research were the frame of this moment of celebration. The totems made ??with Maximum rose as deities, guardians of Fiandre’s future who, after celebrating its first 50 years, and obtaining a renewed vigor, always offers quality innovations, proposing slabs of 3 x 1.5 meters with a thickness that reaches up to 3 mm.
But there is not only Maximum in Fiandre future scene. The company future-oriented vision is based on a strong attention to the present, on the carefulness of resources and on the objective of growth: entering the hall, the guests were welcomed in a greenhouse built with Active materials which gave everyone a chance to experience “at first hand” the air quality, purified by this innovative product that makes porcelain slabs ecologically insurmountable.
Climax of the evening was the second edition of the Active Architecture Award, presented by the President and CEO Graziano Verdi. The award, after last year’s success is presented to designers, companies and distributors who want to concretize the efforts of building "green".
The competition, from the 1st of October 2011 until the 31st of March 2012, will be open to those who will present a project for a residential, public, industrial and commercial installation that has specification to use Active Clean Air & Antibacterial CeramicTM materials.
Inspired by the founding idea of this edition of Cersaie, "Right here, right now," GranitiFiandre confirms whit this event its leader role, attentive to current events, to the rapid changes in today's world, to the evolutions of demand and technology.
A technology that today allows the company to enter the market with a unique product for the architectural world, since ever a privileged and proactive interlocutor for GranitiFiandre. The end of Cersaie 2011 is approaching, but ... the best is yet to come!