Cersaie 2012
Extra-large sizes and a range that is constantly growing are the signs that distinguish the presence of Fiandre at Cersaie 2012. Building on the surprise effect created by presenting Maximum Extralite in 2011, along with the Darwinian image of evolution of the species that had such an impact on designers and visitors, once again this Company from Reggio Emilia highlights how evolution develops via what is new, unexpected and unforeseeable.
A desire to effect radical change along with a concept of ceramics that goes beyond classical limits to enter the exhibition space for this edition, completely renovated and detached from the past. Like some encasing to be removed, the structure houses an exclusive material that stands in the space in its majesty.
Fiandre’s research has followed two paths: the first brings back the warmth of marble and centuries old stone, while the second looks outside the box and at invention, sustained by technology that is ever more advanced.
The latest additions to the Maximum Marble range are Statuario Select Maximum and Imperial Black Maximum, two concepts at opposite ends of the colour spectrum that highlight the striking format. Measuring 300x150 cm and with a thickness of just 3 or 6 mm, Statuario Select Maximum is a sophisticated option that majestically combines a strong white background with elegant grey veins, while the pitch black Imperial Black Maximum is enhanced by crystalline veins.
But Maximum also has a sort of aura, full of material and colour combinations. And in this way Maximum evolves with two original products that experiment with playing with new black and white contrasts: a delicate positive/negative vortex that gives life to the Vertigo Maximum and Midnight Maximum slabs, with the alternation of dark and light swirls in a delicate whirl, bringing ever different movement to the slabs.
Nexus Maximum makes a clean break from classical rules, with a creative surface that adds even more value to the large 300x150 cm format. There is an enhancing play of iridescent light and delicate metallic glossiness to the tiles - a fine grain breaks the surface, creating a sheer effect that conveys the impression of a high-tech material.
The five stones that extend the classicalNew Stone collection offer the added value of a thickness that makes them particularly suitable for outdoor use and the opportunity of dry laying, using the Company’s patented system. With 2 cm of full-body material, Quarzite Brazil, Pietra Latina, Pietra Friulana, Pietra Carnica and Pietra Sonora offer a varied array of natural colour solutions, with great technical characteristics in terms of slipperiness and resistance to freezing and fluctuations in temperature.
A Cersaie that combines tradition and innovation, highlighting the successful path Fiandre has been on for more than 50 years.
