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The International Green Up Convention organised by La Sapienza University in Rome with the support of the Environment Ministry and held at "Ludovico Quaroni" Faculty of Architecture January 11 through 16 focused on a new approach to agriculture and architecture making proper use of advanced sustainable technologies.
Vertical agriculture is one possible form of architectural and urban renewal, as well as a source of sustainable production of a great variety of fresh foods and crops which may also be used to produce biodiesel.

The theme of the international workshop was "Green Architecture", offering an opportunity to discuss the features and performance of materials, elements, systems and their possible effects on the building as a whole, with the aim of achieving a state of ecological balance in implementation of a project based on technologies, know-how and experiments performed by enterprises in Italy and abroad. The accent was on the theme of the "Urban Farm" or the "Vertical farm", closely linked with the innovative contemporary concept of Zero Km Farming.

The project developed was a primarily vertical building which dedicates space to traditional greenhouse cultivation techniques.
It was discussed over 6 days of study by representatives of highly qualified architectural studios such as Atelier SOA and Jourda Architectes (Paris), in-Arch (Rome), Herzog und Partner (Munich) and representatives of universities in various parts of the world (the Munich Polytechnic, La Sapienza in Rome, the Turin Polytechnic, Athens University, the New Jersey Institute of Technology) along with the press (Il Sole 24 Ore, The Plan, Arketipo, La Stampa) and the competent authorities.
Testimony from the world of industry was provided by guests Marco Ciucci (in charge of promotion in Central and Southern Italy) and Gianfranco Sassi (Key Account Director) representing Fiandre, a virtuous example of a company with a focus on the green economy and sustainable development which is in the front lines of the study of materials with decreased environmental impact and technologies for guaranteeing optimal performance of ceramic materials to safeguard the environment.