18/08/2010

PEOPLE MEET IN ARCHITECTURE: 12

The 12th International Architecture Exhibition officially opens with a vernissage August 26 to 28: the city of Venice prepares to host the Biennale once again. This year's Biennale is the first to be directed by a woman, Kazuyo Sejima, recently awarded the prestigious 2010 Pritzker Prize for Architecture.

The exhibition People meet in architecture will be set up at the Palazzo delle Esposizioni in the gardens of the Biennale and the Arsenale, forming a single exhibition route with the involvement of 48 participants including studios, architects, engineers and artists from all over the world.

"The 2010 Architecture Biennale should be a reflection on architecture," says Sejima. "The twenty-first century has just started. Many radical changes are taking place. In such a rapid-changing context, can architecture clarify new values and a new lifestyle for the present? Our culture, like our economy, has been global for some time now. All this has changed not only the material conditions of our present, but also the way in which we understand it. In this context, we're convinced that architecture has an important role to play: it has the power to open up new horizons. Hopefully, this show will be a chance to experience the manifold possibilities of architecture, as well as to account for its plurality of approaches, each one of them being a different way of living".

We often get the sensation that we are now going into a new phase of development based on a multifactorial approach that will take concrete form in a chorus of multiple voices in harmony. Demands therefore come from a number of very different directions, depending on whom you are talking to: but which is the right path to take? Which voice in the chorus should we listen to? Fiandre listens to the world and to the changes and challenges continually facing it: the Castellarano company supports the 2010 Biennale, and above all supports its message of encouragement for change in the global vision.

Fiandre is in fact a symbol of Italian excellence in ceramics, and is working on profound change from the inside out, starting to become more responsible and produce its ceramics sustainably: collections such as the Serie100, achievement of ANAB ICEA certifications, conformity to LEED requirements and the company's latest new product, Active Clean Air & Antibacterial Ceramic™, are all signs of its commitment to a better world!