07/10/2008

GRANITIFIANDRE AT CERSAIE 2008: THE RESULTS

The 26th Cersaie, one of the world’s most important trade shows for the ceramics industry, was visited by architects, enterprises, distributors and individuals from all over the world, who all had an opportunity to admire the innovative hi-tech products GranitiFiandre presented at a stand planned by highly qualified designer Marco Morosini.

The stand’s innovative value was underlined by a "gallery of innovation" produced with the assistance of Barrisol licensee Iltec, whose materials architects and designers are choosing more and more often for their advanced technology and versatility. The gallery presenting sneak previews at Cersaie attracted the attention of numerous visitors: guests were welcomed to a futuristic, high impact, hi-tech space where they could experience firsthand the patented Jewel and Light Shape materials.

OptoWhite from the Luminar collection was featured in particular in the stand set-up, in a homage to a collection that received prestigious awards in 2008 for its innovative features, inspiring GranitiFiandre to aim for more and more prestigious goals.

Other outstanding products highlighted in the exhibition included BTicino’s Axolute plates, covered with GranitiFiandre material and applied to a home automation concept.
GranitiFiandre’s presence at Cersaie 2008 was characterised by a series of partnerships with other companies sharing the goal of excellence, a key concept underlined by the company throughout the show.
Partnerships with Iltec, Martini Illuminazione and Living Divani offered customers the opportunity to visit an innovative, prestigious stand. And partnerships with Cantine Mesa, Lancia and Maranello Village ensured that GranitiFiandre guests were truly welcomed in style.

GranitiFiandre also had a Fuori Cersaie space presenting new Xtra products. A white loft in Via Imola 10, Bologna, hosted Silvia Stanzani’s creations for the bathroom. Her designs offer a total look for the bathroom, guiding ceramics toward new horizons that go beyond materials. Customers, architects and the press visited the space during the trade fair dates, and the conceptual and creative innovations it represented were a great success.