THE VALUE OF THE ITALIAN CULTURAL AND ARCHITECTURAL HERITAGE

24/06/2004                                                                                                                                        Pdf Download

GranitiFiandre S.p.A., a world leader in the production and sales of high-end full-body porcelain stoneware slabs, in collaboration with Bars, its prestigious historical Moscow distributor, is sending out a loud and clear message to the world of design and trade in Moscow by organising two important conferences to be held on 1st and 2nd July in two exclusive hotels in the Russian capital.
The first conference, entitled "Marketing Tools and New Materials", will be held on 1st July at 7.00 p.m. on the exquisite backdrop of the Sheraton Palace Hotel, 19, 1st Tverskaya – Yamskaya St., Moscow.

This meeting aims at introducing the main and most recent marketing tools to all the retailers who work with Bars.

The introductory greetings given by Mr. Ismail Akhmetov and Mrs. Olga Gritchenko, C.E.O. and Sales Manager, respectively, of the Bars Group, will be followed by three important presentations:
"The New Stones in Technical Ceramics" - by Graziano Verdi, C.E.O. of GranitiFiandre;
"GranitiFiandre and Bars New Marketing Tools" – by Massimiliano Iacobone, GranitiFiandre Eastern Europe Sales Manager;
"The Values of Innovation" – by Gianfranco Sassi, GranitiFiandre Key Account Manager.

The second conference, entitled "The Values of the Italian Architectural Heritage", will be held the following day, 2nd July at 5.00 p.m. in the wonderful setting of the Ararat Park Hyatt, 4, Neglinnaya St., Moscow.
The C.E.O. of the Bars Group, Mr. Ismail Akhmetov, will once again open the meeting.

Following the opening speech, Graziano Verdi and Gianfranco Sassi will introduce the lecture by architect Paolo Portoghesi, Scientific Director of the international architecture magazine Materia, on "The Value of the Italian Cultural and Architectural Heritage", the central theme of the second day of seminars.

At the conclusion of the two days of meetings, with expected attendance of over 500 architects and professionals from the lively Moscow building sector, GranitiFiandre S.p.A. and Bars Group will welcome guests to a buffet reception.

The words of Graziano Verdi, C.E.O. of the GranitiFiandre group state that: "Our company is able to repropose marbles, granites, and quarry stones that are no longer available on the market as supply sources are running down. Moreover, the higher technical specifications resulting from constant technological research make these materials perfectly suitable to any type of architectural application. Our research on materials has made it possible to acknowledge the true value of the most prized types of marble used in ancient times, and GranitiFiandre therefore collaborates with the regional board of the ministry of cultural heritage and environmental conservation, not as a commercial partner but as a support for wide-ranging cultural initiatives in architecture, such as the preservation and renovation of prestigious monuments, but also the ground-up creation of avant-garde architectures."
"In addition," Graziano Verdi continues, "attention to the environment is a priority of our company in relation to both the optimisation of yields (raw materials/finished product) and Emas certification of environmental quality for our factories.

"I believe," affirms Mr. Verdi, "that GranitiFiandre owes its success to the technical and aesthetic qualities of our materials, the turnkey service offered to our customers, the high level of attention paid to the designers’ requirements, and the numerous initiatives promoted by Granitifiandre to contribute to the spread of a culture of architecture and of materials."
With corporate headquarters in Castellarano (province of Reggio Emilia, Italy), GranitiFiandre has launched three new brands over the last year, the expression of the company’s continuous innovation: "Geologica - The New Stones", new stones in technical ceramics, "Geotecnica - High Tech Ceramic", high-performance technical ceramics, and GeoDesign, the new GranitiFiandre brand that blends simplicity and geometries, which are its outstanding features.

The "Geologica - The New Stones" range, including over 100 New Stones in Technical Ceramics by GranitiFiandre, covers the full gamut of sizes and colours, guaranteeing countless combination possibilities, from the most classic layouts to the most innovative compositions, thus giving designers a new way to interpret the material in full respect for nature.

GranitiFiandre’s high-performance technical range "Geotecnica - High Tech Ceramic" features superior technical characteristics in terms of brightness, homogeneity, resistance, and low absorption, and is therefore ideal not only for traditional uses but also for new applications based on advanced technology.

With its force and power, water etches Matter at extremely high pressure, forging and creating the widest variety of shapes. The surfaces become unique compositions, perfect and personalisable, easily matching any design project, from the most classic to the most modern. Absolute freedom of choice in shapes and colours, certain to see each and every idea become concrete.