The New Ground collection has been created in response to the demands of increasingly exacting and cosmopolitan customers, who rely on their own personal taste when choosing a flooring, aware of the fact that a floor is an integral part of the decor of the interior space, and also contributes to expressing one's personal style and personality.
Warm, relaxing colours and surfaces conveying a pleasing impression of softness, contributing to the creation of a comfortable sense of calm, define this new collection that draws inspiration from the earth itself: the warm, melancholic tones of autumn, the soothing warmth of sand, the essentiality of rock, the brilliance of the first snow on the ground, and the motherly vigour of the soil.
With pure nuances and natural finishes, New Ground is a sophisticated range of products ideally suited to all types of architecture, from the single private residence to various kinds of public buildings.
The sensations engendered by the colours and the texture of the materials themselves contribute to the very function of the building or room – simply think of a health spa, where every detail is conceived so as to convey tranquillity, harmony and to gratify the senses, and where floor and wall coverings in paler shades of New Ground are perfectly suited. Other examples are shops, restaurants and, more generally, public buildings, where the use of these essential and inviting materials for the interior décor creates a sense of elegant calm.