In its Geologica Megastore, Fiandre creates a space that not only serves the usual functions of marketing and sales but provides an overview of the company's production methods and philosophy.
Throughout its long history, Fiandre has attracted the attention of the world of design as a manufacturer of industrial marbles and stones and Geologica, the company's top collection of exclusive materials, is named after geology, the study of the earth and its evolution: what the Earth has done over eras of time, Fiandre can do in hours.
The entire 1000 square metre space is inspired by nature: the interior is a reminder that the quarry, whether natural or artificial, is the place where materials are extracted. The space is divided into 5 clear glass volumes arranged along the main route, each with its own function:
- The Active space
- The Hyperfine space
- The sustainability space
- The Extreme space
- The I.Q. space
It dramatically contrasts the image of the efficient workplace with man's primordial ability to adapt the materials and environment around him to meet his needs. The main entrance clearly expresses the duality between future and past, between technology and nature, between old and new in a bridge about 60 m long with niches in its walls containing Fiandre products: a true simulation of the walls of a quarry.
A series of backlit prints on the containing walls describe all the stages in the productive process: extraction, processing, firing and application.
The material used to pave the floor is Michelangelo Statuario white marble tiles measuring 120x20 cm which help create the illusion of a single block of marble set about 10 cm from the containing panes of glass.
The overall colour scheme for the interior decoration and installations centres around white, the symbol of purity and eternity, which neutralises the clear volumes to emphasise the colours and sizes of the materials on display.