Last September during Cersaie, the Iris Ceramica Group celebrated 60 years of distinguishing values through the interactive artistic audio-video installation entitled “The Perfect Blend”. At the same time, Fiandre Architectural Surfaces and Porcelaingres presented “ARCHETIPI / A deep connection between Nature and Architecture”, an artistic interpretation of Architecture and Nature expressed in Bologna, which became the main theme of the installation at the headquarters in Castellarano.
The ARCHETIPI installation offers an ambivalent vision of this set of values: monolithic led-walls transmit high-impact, evocative concept videos. Around these, large ceramic sculptures tower above islands of assorted materials including wood, metal and rock, taking visitors into a tangible and concrete material dimension. A unique video tells of this artistic and immersive experience.