AT CERSAIE, WITH THE PERFECT BLEND AND ARCHITIPI, FIANDRE ARCHITECTURAL SURFACES CELEBRATES THE GROUP’S VALUES AND THE NEW BRAND PRODUCTS

From 27 September to 01 October, all attention at the Iris Ceramica Group stand at the Bologna fairgrounds will be concentrated on the Group's values, expressed in binomials through “THE PERFECT BLEND. Foresighted Surfaces for a Sustainable Beauty”. This interactive video and sound installation celebrates the Holding company's 60th birthday. Two major group product novelties will also be launched at Cersaie: LUCE, the collection created by fashion designer Guillermo Mariotto for Iris Ceramica Group and Hypertouch, a concealed capacitive technology that gives the Group’s surfaces smart capabilities.

In the Castellarano showroom, on the other hand, the event “ARCHETIPI / A deep connection between nature and architecture” represents the Fiandre and Porcelaingres idea of “fuori Cersaie 2021”. An area linking the two showrooms becomes a temporary location where the Architecture and Nature value binomial expressed at the Bologna exhibition becomes the dominant theme of the installation. The installation gives substance to the projections taken from the “THE PERFECT BLEND” installation on LED-wall monoliths, while ceramic forms and volumes merge with the materials that evoke the various binomials.

The Fiandre showroom is renewed for the occasion with nine new Marmi Maximum textures - Bardiglio Sublime, Breccia Mirabile, Calacatta Dorato, Cremo Superiore, Lepanto Rubino, Nero Damascato, Majestic Onyx, Grand Carnico, Divine Blue - and the Group’s LUCE and Hypertouch innovations.

Last but not least, another cutting-edge project joins the permanent display of the Fiandre external showroom: the first floor on via Guido Reni now features MA, an accommodation pod that serves as home-office and quiet place for thought and meditation, conceived by the Austrian start-up conceptMA with partners Fabian Weidinger, Gregor Pils and Erwin Stricker. A space that provides wellbeing, concentration and creative stimulus, designed for mass production and to be transportable by road. MA is carefully designed down to the tiniest details with sustainable, innovative finishes and materials of absolute quality, including LUCE, Hypertouch and ACTIVE SURFACES^®.

This edition of Cersaie once again confirms Fiandre Architectural Surfaces’ ability to deliver innovation and sustainability, two crucial values to the brand, famed from the outset for its state-of-the-art technology and its high environmental protection standards, also reflected in its zero-emissions plants.

ARCHETIPI / A deep connection between nature and architecture

27 September - 01 October

From 9:00 to 22:00 hrs

at Fiandre / Porcelaingres Showrooms

Via Reni 2/R, first floor

42014 Castellarano - Italy