AT CERSAIE, FIANDRE ARCHITECTURAL SURFACES INTERPRETS THE “SHAPING THE FUTURE” CONCEPT WITH IMMERSIVE VIDEO INSTALLATIONS, NEW SURFACES AND COLORS

“Shaping The Future. The new dawn of ceramics” is the concept presented by Iris Ceramica Group at Cersaie to describe its business project intended to build a future tailored to its values ​​of sustainability, respect for the environment and people.
The “Shaping the future” concept is the common thread running from Cersaie through to the Group's brand showrooms, creating a multi-layered event.
Fiandre Architectural Surfaces ideally interprets the concept by hosting an immersive video installation at the FAB - Fiandre Architectural Bureau in Castellarano, called “Mirror Cube”: a tunnel, mirrored inside and out, that creates a kaleidoscopic effect, framing the projection of a video that poetically illustrates the stratification of the ceramic material, transporting guests into an imaginary and surreal landscape.
The installation is a narrative on the theme of technological innovation and the sustainable future that Iris Ceramica Group, as an Ecopreneur, intends to build, already written into the company's DNA for over 60 years.

For further details about the “Shaping The Future. The new dawn of ceramics” event, go to the dedicated webpage.

September 6-30, 2022
Hall 26 | Stand A-188 B-189

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FAB Fiandre Architectural Bureau
Via Guido Reni 2 | 42014 Castellarano RE
(invitation only event)