How does public space adapt and change in accordance with the urgent environmental issues? How does one plan a new urban ecology? These and other questions will be addressed on Friday, 5th April 2019, from 4:30 pm, at Palazzo Grillo, in Piazza delle Vigne in Genoa, during the conference entitled "Healthy City - Spazio pubblico, un posto dove stare bene" promoted by Fiandre Architectural Surfaces, a company in Iris Ceramica Group, leader in the production of high-end full-body porcelain stoneware.
The initiative, organised by the architects Enrico Pinna and Paolo Tarabusi, will include talks by architect Riccardo Marini, Master Planning and Urban Strategy Expert, architect Ton Salvadò, Director of Urban Planning of the city of Barcelona, and Claudia Bianchi, Professor of Industrial Chemistry at the University of Milan, sustainability adviser for the Iris Ceramica Group holding company.
The three experts will guide the audience through the multifarious facets of public space and the new urban ecology comprising rooftop gardens, vertical farms and forests, participatory gardens, new forms of mobility and, above all, more sustainable technologies and materials. It is the latter aspect that most closely appealed to Fiandre Architectural Surfaces and, more broadly, the Iris Ceramica Group holding company, which has always focused on the sustainability of processes and products, and the promotion of virtuous behaviour founded on the wellbeing of the individual and of the planet.
A concrete example of this vocation is, in terms of products, the ACTIVE Clean Air & Antibacterial Ceramic™ technology which has turned the porcelain stoneware slabs made by Fiandre and by the Group into eco-active antibacterial, anti-polluting, self-cleaning and anti-odour surfaces. A result that has recently been supported by another success with regard to processes: project Zero Emission that has led to the zero impact production, recently announced by Federica Minozzi, CEO of Iris Ceramica Group.
The "Healthy City - Spazio pubblico, un posto dove star bene" conference therefore fits into this strategy like a glove, and expresses the desire on the part of Fiandre Architectural Surfaces to promote a culture of sustainability; a goal that the brand will continue to pursue during Milano Design Week too.
At the Fuorisalone 2019 Fiandre will in fact take part with several new products in the immersive installation: MateriAttiva, created by the Iris Ceramica Group holding company in partnership with SOS - School of Sustainability and Mario Cucinella Architects, with which the Group wishes to invite visitors to discover the new frontiers of ceramic tiles as an active architectural element capable of improving the environmental quality of the space in which it is used.