Following on from Chicago, New York and London, the former FAB, Berlin and new Milan showroom are key points of reference for the world of Iris Ceramica Group. Two buildings and two projects, designed by Area 17 in line with the Group’s image, convey the identity of each of its brands.
While the German showroom features Iris, Iris Diesel and FMG brands updated with the latest from Fiandre, Ariostea and Porcelaingres, the new Italian showroom has been designed to offer designers, architects and interior designers a wide range of coordinating and exclusive porcelain tiles for flooring, wall tiling, accessories and furnishings.
Inside the striking former Sarotti chocolate factory in the Kreuzberg district, the erstwhile FAB, Berlin has been completely and innovatively restyled to showcase the Group's strong points. The showroom is centered around a spacious, bright inner courtyard which illuminates existing areas which have been reinterpreted with an innovative approach to displaying the Group’s brands FMG, Fiandre, Iris Ceramica, Ariostea and Porcelaingres.
The industrial-style location, now remodeled for hospitality, is accentuated by accessories and pop details in a setting which creates the perfect synergy between welcoming customers, product displays, and areas for social interaction and entertainment. This multi-purpose, flexible area demonstrates the enormous aesthetic potential and versatility of ceramics, through furnishings and finishes.
On Italian soil, just a few steps from the Duomo in Milan, Iris Ceramica Group Milano opened a new 750 square meter showroom which extends over three floors. Care and meticulous attention has been lavished on establishing an exclusive environment aimed at creating strong emotive and personal relationship with the customer. Inside the showroom, special emphasis is placed on the brand ACTIVE SURFACES in the former vault of the bank which previously occupied the entire display area. Today the space is completely covered by its collections with their effective antibacterial, antiviral, anti-odor, anti-polluting and self-cleaning properties.
The showroom also houses a new exclusive preview of bathroom furnishings from latest brand Seventyonepercent together with further innovative applications which perform functions other than wall and floor tiles, such as the use of touch technology.