Fiandre’s rebranding: technologically advanced tailored ceramic solutions that reflect our motto, “for unique expressions”

The evolution of an excellent brand like Fiandre is expressed through the new statement - for unique expressions -, interpreting its ability to produce tailored ceramic solutions that meet people’s desire for uniqueness. Through sophisticated, contemporary ceramic surfaces, produced using natural raw materials with an innovative and increasingly sustainable approach, Fiandre’s industrial know-how, culture and expertise support designers and customers in expressing the identity and true essence of their projects.
Fiandre identifies itself as a Luxury Whisperer, supporting and targeting an idea of high-end, refined and timeless luxury, fuelled by the desire for uniqueness and not possession, able to express itself through its Italian-made high-quality products and a tailored approach to design.
A series of actions undertaken by the brand move in this direction. These include the restyling of the interiors in the historical headquarters in Castellarano, focusing on the quality of work spaces and people's well-being: a project that expresses the brand’s ability to develop specific solutions, combining the Iris Ceramica Group eco-active Active Surfaces® and innovative technologies such as Hypertouch®, DYS Design Your Slabs and 4D Ceramics. This follows the extension of the FAB showroom, a space that showcases the brand’s identity and values, where visitors can see for themselves the product innovations in a multi-purpose setting, discovering advanced tailored solutions focusing on the complete understanding of the customer; lastly, the new logo, with sophisticated features that interpret visual identity of the brand, a leader in the production of porcelain stoneware solutions and an ally for high-profile international architecture projects. The new Tribute100 series also pays homage to the brand: it speaks of both heritage and pioneering development, paying tribute to a product launched in 2010, which became a cult: Serie 100, the first Fiandre collection made with a high percentage of recycled material. Now as then, a collection that embodies the Fiandre DNA, a forerunner of technique, sustainable research and pioneering design, which already challenged the ecological standards of the time with a virtuous, eco-compatible product.